Creative ways to source content ideas from UGC for SEO

Discover novel approaches to finding relevant topics that go beyond keyword research.

We’ve all been there: tapping our fingers on our desks, unsure how we’ll fill the month’s content calendar. Simple solutions include gathering suggestions from competitors or entering a few keywords into a keyword research tool to see what comes up.

This is not to say that obtaining ideas from competitors is a terrible concept; in fact, it may be a very efficient and effective strategy. Other ways, on the other hand, are frequently overlooked.

In this article, I’ll look at several innovative ways to come up with new content ideas that will pique your audience’s interest.


This article incorporates stuff for search comments from my #SEOchat on Twitter. Follow #SEOchat every Thursday from 1-2 pm EST to participate in the fun.


Reddit and Quora are great locations to look for topics that your target audience is interested in. Threads provide insight into the most frequently asked questions. Furthermore, the comments can be a gold mine for deciphering the language and sentiment surrounding these issues.

To identify relevant threads, type “[forum] [subject]” into the search box. You may sort comments on Reddit by Best, New, Controversial, and more. Sift through the rocks to see whether there’s any gold.

Customer feedback

One of the finest areas to get content ideas is from your own consumers. Who better to ask than you, right?

Inquire about your audience’s interests and what they’d like to see more of from you. You can accomplish this through one-on-one interviews, group brainstorming sessions, or polls. One of my favorite strategies is to leverage social media to actively solicit material from your followers.

Sales/customer support teams

If you don’t have personal relationships with your customers, no problem.

Internal teams that work with customers can be an equally helpful resource! This can include customer support, sales, market research, and more. Set up a call or start an internal chat to discuss FAQs, common pain points, and other feedback. Get ready to take some serious notes.


Send your team an agenda ahead of time so they know what you’ll be asking. This allows them to brainstorm and get things moving in the meeting a little faster.

Trending topics

Being the first to market is an exciting way to write content that performs.

Using trends to generate content ideas can assist you in identifying hot topics that your competitors may not be aware of. There are a few sources where you can get these ideas:

  • Google Trends
  • Exploding Topics
  • BuzzSumo
  • Pinterest Trends
  • YouTube
  • Google News

Because your competitors have access to the same tools as you, don’t rely just on trend tools to generate ideas.

Create a list of potential trending themes with your team based on current events, pop culture, and other factors. We assisted our customers in creating great content about virtual doctor’s sessions throughout the pandemic. This concept arose from a good old-fashioned brainstorming session.

Review top-performing content

It’s time to go to the most valuable treasure trove of all: your own data. Examine the best-performing articles from the last 3-6-12 months. Look for commonalities in the content that has been successful to determine if there is a way to develop more.

Is there a popular topic that you haven’t covered yet, or a successful format that you could scale?

Looking back to my client’s top performers, for example, I soon discovered a common format: quotations posts. We went to work researching “quote” themes we hadn’t covered yet that were relevant to our audience.

We’ve seen a great boost in traffic to our “quotes” articles over the last couple of years of developing and maintaining this content:

Proof that being creative doesn’t always necessitate reinventing the wheel. The trick is to come up with innovative strategies to keep on track.

Article comments

Y’all. COMMENTS. People are more open to sharing their ideas and opinions than they have ever been. Fantastic content ideas could be lurking in the depths of your previously produced articles.

Examine the feedback on your own articles as well as those of your competitors. You may rapidly locate pages with the most comments using crawling tools like Screaming Frog and Sitebulb to get an idea of where to start.

And believe me when I say that this work is well worth it. I came across this gem while combing through comments on a client’s post about getting well soon cards a few months ago:

You can utilize comments to improve your material after it has been published, in addition to finding content ideas. Using your readers’ remarks to better your content is what I term feedback optimization.

(In one month, organic traffic to our top article grew by 21% simply by implementing popular suggestions in the comments.) It takes about twenty minutes to complete the process).

 Social listening

Discovering new content ideas through social listening is a tried-and-true method. Reading what your audience is saying online might reveal what they are interested in and how they discuss it.

You may automate the process by using social listening tools, or you can do it manually by looking up hashtags or phrases. Pay close attention to postings that get a lot of attention or show a lot of emotion (whether positive or negative).

A Twitter search for #cooking, for example, immediately generates an interesting content idea:

A quick Google search shows hordes of opportunities around this topic:

These wildcard content ideas could be enough to fill your content plan for the month. Because you can reuse an outline for this type of content, you can spend more time creating and less time planning.

Google’s search features

Google’s own search tools make it simple to get ideas from other people’s queries. A simple Google search might yield a plethora of new content ideas!

  • Autocomplete

To check what additional questions come up, type your topic into Google and click before and after the text. To help you expand on the ideas generated by autocomplete, try using these search operators.

  • Related Searches

Examine the related searches displayed beneath the search results.

  • People Also Ask

These connected inquiries can help you come up with a flood of fresh article ideas.


Last but not least, reviews are full of pearls of information that can help you enhance or advertise your product or service. Examine your own and your competitors’ reviews on Google My Business, Amazon, Facebook (or any other consumer review site).


Pay attention to the 1-star reviews in particular. Learn what isn’t working for your target audience so you can fix it. If a reviewer complains that a product is too expensive, you might offer information about how to make it less expensive or why it’s worth the extra money.

You can, of course, reverse the script and look at the 5-star ratings to see what’s working.

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