Google demotes libellous content in search through its predatory sites algorithms

Google will continue to prioritize high-quality, relevant information over sites that aim to profit from people’s reputations.

In its article “Google Seeks to Break Vicious Cycle of Online Slander,” published on Thursday, the New York Times stated. “In reaction to Times articles, the search giant is modifying its algorithm, part of a major adjustment in how Google polices bad information.”


A Google spokeswoman informed us that the firm is working on “ranking changes to increase our protection against these types of exploitative sites,” and that “we’ll also try to expand to broader protections beyond known victims” using the “predatory sites algorithm.”

Libelous sites. 

The New York Times did give some instances of the kind of sites that Google is attempting to eliminate from its name search results: “The firm aims to tweak its search algorithm to prevent websites like BadGirlReport date and Predators Alert us from appearing in the list of results when someone searches for a person’s name,” Kashmir Hill and Daisuke Wakabayashi reported.

Google’s algorithms continue to evolve. 

Google informed us that it had already made modifications to its algorithms. But that it will continue to do so in order to catch exploitative websites.

“For a lot of years, we’ve had a policy in place for these sites. As well as a demotion signal based on valid page removals under this policy,” a spokeswoman said. “While this technique worked successfully in most cases to provide relief to victims of offensive content. The Times research revealed certain flaws in it. Particularly in relation to the extreme and relentless harassment they faced.” On the Google blog, you can learn more about these policies.

“We’ve already made enhancements to our existing demotion signals, and then we’re also expanding protections to address situations that harm what we think of as ‘known victims,’” Google told us. This tries to target inquiries and URLs that are specific to those who have asked to be removed from sites that engage in predatory behavior. “Google will automatically apply ranking controls that strive to prevent content from similar low-quality sites appearing for name searches,” according to the company.

Google’s broad approach.

Google isn’t going after each site one by one, as if it’s a game of whack-a-mole. Instead, it looks for methods to improve the algorithm in general. The ability of the search engine to deal with these challenges has improved over time. Allowing it to adopt a more sophisticated approach to specific sorts of searches. In this example, name inquiries.

Is it working?

You can observe Google’s reputation attack sites that aren’t ranking as well as they used to. Sites like Ripoff Report, Pissed Consumer, and Complaints Board have reduced visibility in Google Search. According to Chris Silver Smith, who has worked in the reputation management industry for years.

More to come.

Google’s algorithms will continue to improve, and you should see less exploitative or predatory websites appear in Google Search results for name searches. However, like with anything in search. Some sites will find ways to work around the present algorithms. Forcing Google to respond with new and more preventative search algorithms.

Why we care. 

If you work in the online reputation management industry. These algorithms may be useful in assisting your clients with Google Search reputation difficulties. If you make money by uploading exploitative or predatory materials on the internet. This should affect your business model in the future. Over the years, Google has demonstrated that it is committed to refining its search algorithms in order to surface high-quality material. This is just one example of how Google is employing this strategy.

Postscript. Google’s Pandu Nayak “One area we’d want to shed more light on is how we combine expanding access to information with the duty to protect people from online harassment. ” Google said in a blog post later today.

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