This latest batch of reports is now available a year after the limited beta was launched.
All Google Search Console certified profiles now have access to the Google Search Console Insights reports. The Search Console Insights reports are available at search.google.com/search-console/insights.
The hat is Search Console Insights.
According to Google, Search Console Insights is aimed at content creators and publishers, and it “may assist them to understand how users discover their site’s content and what connects with their viewers.” Data from both Google Search Console and Google Analytics is used to produce the Search Console Insights reports.
When did it first launch.
Search Console Insights is aimed at content creators and publishers, according to Google, and it “may assist them in understanding how visitors discover their site’s content and what connects with their viewers.” The Search Console Insights reports include data from Google Search Console and Google Analytics.
What it looks like.
Here is a screenshot of some of the reports:
What does it answer?
These are the questions that the reports in Search Console Insights are attempting to answer:
- What are the most successful pieces of material you’ve created?
- How are your new content pieces performing?
- How do people find your stuff on the internet?
- What do people look up on Google before coming to your site?
- Which of your articles directs visitors to your website and content?
How to access it.
You can get the reports from Google in a few different ways:
- Select Search Console Insights from the Overview page of Search Console.
- To get to it right away, click this link.
- Select Search Console Insights from the account menu in the iOS Google App (tap your profile picture). This is coming shortly, and the Android app will follow suit.
If you’re lacking data, it’s because your Google Analytics property isn’t properly linked to your Search Console property. To obtain the complete experience and the finest insights about your content, Google suggests associating (linking) your Google Analytics property with your relevant Search Console property. Please note that, for the time being, Search Console Insights only supports Google Analytics Universal Analytics properties (those with a “UA-“ in their ID), but the company is working on adding support for Google Analytics 4.
Why we care.
It’s fantastic to have more data, more views, and more ways to see and evaluate your content’s performance. Having certain Google Analytics data in Search Console can be really useful since it allows you to see your data in new ways. So have a look and see if you can learn something new about how your material is performing, as well as fresh content and marketing ideas for your company.